Object Dar't

October 14, 2011

SERIES: 10 Reasons Why an iPhone is an Invaluable Business Tool #6

6. It's a Traveling Billboard
My iPhone Skin

iPhone has a a ton of cottage industries built around it. One of the largest industries are the "Skins." People not only LOVE but need to have their phones look unique so they don't accidentally grab the wrong phone and in the event it is misplaced - well they know what to look for ;) As an artist, it's folly to NOT put your artwork on the outside of your iPhone. I have been asked continually where I got my iPhone cover. What a beautiful lead in for a potential sale! The response is of course, "I'm an artist. It's one of my paintings." And again, a conversation ensues. They find out about me as an artist, I show them my portfolio which is on my phone and I direct them to my website if they'd like to buy one OR I ask them if they'd like order one from me. Again - I couldn't buy that kind of direct marketing anywhere.